In conversation with Let Them Eat
With the theme of International Women's Day 2021 focusing on challenging stereotypes and bias, there is no better example of thriving against the odds than vegetarian hot spot Let Them Eat. As female small business owners operating in an emerging but traditionally niche market, all while expanding their footprint during a pandemic and raising a young family, they've had their fair share of challenges. We spoke to Danielle Frankish, one half of the dynamic duo that is Let Them Eat (located in James Place, Rundle Mall), to find out more.
- How did the concept of Let Them Eat come about?
It was how we liked to eat and we realised there was a gap in the market where you just couldn't get gourmet vegetarian and vegan food.
- What do you love about running your own business?
We love the ability to see an opportunity, make it happen, and see the results. You can see the impact of what you do in every decision you make.
- The theme of International Women's Day 2021 is #ChooseToChallenge - how do you feel you are challenging stereotypes or bias against women in business?
Just being part of it and refusing to be ignored. Even sometimes laughing in the face of the bias. Time will always tell.
- What do you love about being in Rundle Mall?
This is the heart of the city - where the offices and the shopping combine.
- Where to from here for Let Them Eat?
That is the ultimate question! We keep expanding and would love to be more than just an SA brand.
- What do you recommend to order from Let Them Eat?
The new beetroot and caramelised onion fritter and the pesto pasta salads are my current favourites. Team it with another orange salad (the chickpea or carrot) so you can eat a rainbow lunch!
