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An annual celebration, Lunar New Year in Rundle Mall creates a cultural moment for the community, and connecting stakeholders together with visitors.

Lunar New Year celebrations have become an increasingly popular event for both those who traditionally celebrate it and onlookers who are enthralled by the electric atmosphere, with hundreds of visitors assembling in Rundle Mall for the annual performances.

Lunar New Year is an important cultural event which is recognised annually with celebrations showcasing time honoured rituals, music, art and food. It is a key time in the retail calendar and more and more brands and retailers are embracing the New Year celebrations.