Past Activations

Rundle Mall in collaboration with the AFL, worked together to host the Mini Live Site for Gather Round and create a hub of activity and entertainment from Tuesday 2 April to Sunday 7 April.

In 2024, as part of the Adelaide Festival, Rundle Mall hosted a special activation featuring Little Amal, a 3.5-metre puppet of a 10-year-old Syrian refugee girl, drawing large crowds with this symbol of hope.

Max & Ali from Mix102.3 spearheaded a heartfelt community campaign to make the dream of 8-year-old Sammy, an Adelaide boy with an inoperable brain tumour, come true in Rundle Mall, with SAPOL and some South Australian icons.

Australia’s Olympians and Paralympians were welcomed home at a public celebration in Rundle Mall on Sunday 15 September 2024, hosted by the Premier of South Australia, Peter Malinauskas and Lord Mayor of Adelaide, Dr Jane Lomax-Smith, with Brenton Ragless as MC.

Tennis fans were invited down to the Gawler Place Canopy on Sunday 7 January 2024 to meet some of the biggest names in Tennis!

To launch three brand new Christmas Pageant floats, and to signal the one-month countdown to the National Pharmacies Christmas Pageant, a celebration of festive fun was held in Rundle Mall.

Two huge fan favourite events combined with the VAILO 500 Driver’s Parade and Driver Signing Session taking over the City and Rundle Mall on Wednesday 22 November 2023.

Go-To Skincare hosted a signature peachy branded cart, where staff handed out free cinnamon donuts and free Transformazing sheet masks for shoppers, to promote sign-ups to their mailing list for a Rundle Mall and Go-To Skincare prize pack.

The eagerly anticipated LIV Golf Adelaide event returned to Adelaide once again in April 2024, activating in Rundle Mall with a player signing and photo moment at the Gawler Place Canopy.

Rundle Mall's 2024 winter marketing campaign aimed to position the precinct as a vibrant lifestyle and entertainment hub, rather than solely a shopping destination, by strategically dividing the campaign into four focus areas - shopping, entertainment, Friday night activations, and dining.

Rundle Mall, South Australia's premier retail precinct, delivered an award-winning activation for Black Friday 2022, winning the Shopping Centre Council of Australia Award for Compelling Experiences (Multi Centre) in 2023.

As part of WellFest Adelaide, Rundle Mall sought to create a large-scale, community event that raised critical funds for a leading mental health charity. The goal was to activate the entire precinct while setting a record for the biggest yoga session held in a retail environment.

An annual celebration, Lunar New Year in Rundle Mall creates a cultural moment for the community, and connecting stakeholders together with visitors.

Urban Kitchen was a standout event in 2024, held from May 3 to May 12 as part of the Tasting Australia festival. The Adelaide Economic Development Agency (AEDA) collaborated with 20 local and regional brands to deliver 38 live cooking demonstrations and masterclasses under the Gawler Place Canopy.

The 2023 edition of ADL Fashion Week (AFW), held from October 20–22, marked the second annual celebration of fashion in Adelaide.

Iconic bookstore Dymocks, a mainstay of Rundle Mall for over 30 years, launched their new store in the opulent Regent Theatre with exciting giveaways, a visit from the Premier, and a larger-than-life literary installation.

To launch Australia's newest and largest rebel rCX (rebel Customer Experience) concept store in Rundle Mall, excited shoppers were treated to exclusive gifts, interactive pop-ups and appearances by leading names in sports.

Menz has chosen Rundle Mall to celebrate FruChocs Appreciation Day for more than 10 years, leveraging our range of activation spaces and benefitting from the exposure of hundreds of thousands of daily visitors.

With a mission to raise vital funds for Lifeline Adelaide and get people talking about mental health, Nova 919's popular breakfast hosts Ben and Liam chose Rundle Mall as the site of a week-long activation that drew the attention of national media and an audience of thousands.

Lunar New Year celebrations have become an increasingly popular event for both those who traditionally celebrate it and onlookers who are enthralled by the electric atmosphere, with hundreds of visitors assembling in Rundle Mall for the annual performances.

Leveraging VOGUE Australia’s universally recognised brand and reputation as industry leaders in fashion, lifestyle and food, the 2021 VOGUE Festival sought to drive retail spend with an inclusive and customer-focused shopping weekend.

Jonny's Popcorn have traded on Rundle Mall for so long they're practically part of the furniture, and are well-loved by many South Australians.

Just like meeting a mate at the Mall's Balls, nothing says South Aussie pride like Farmers Union Iced Coffee (FUIC). When Farmers Union launched their new FUIC merchandise range in June 2019, they knew Rundle Mall was the only place to do it.

When homegrown heroes and iconic South Australian brand Bickford’s launched their new ready-to-drink ice coffee range, they instantly knew Rundle Mall was the right place to pop-up.

When Dr Martens' first store in South Australia opened in Gawler Place, just off Rundle Mall, they decided to celebrate the milestone with a bang.

Originating in the USA, Black Friday has gained momentum worldwide and in 2019 it became the busiest day on record in Rundle Mall. With stores open until midnight, together with incredible retail promotions, shoppers came out in force.

The Christmas season is one of Rundle Mall’s biggest events on the retail calendar as it becomes the heart of Christmas celebrations in the city. Every year the Mall promises to deliver a sparkling and enchanting festive celebration creating unique, must-see installations.

South Australia has long been known as 'The Festival State', and during the months of February and March, Adelaide comes alive with two major festivals, drawing hundreds of thousands of local, national and international visitors into the heart of Adelaide. 

Lunar New Year is an important cultural event which is recognised annually with celebrations showcasing time honoured rituals, music, art and food. It is a key time in the retail calendar and more and more brands and retailers are embracing the New Year celebrations.

Daffodil Day is Cancer Council’s most iconic and recognised annual campaign that raises life-saving funds for world-class cancer research.