Marketing & Operations
Following the State Government's advice, Black Friday will proceed as planned in Rundle Mall.
Our extensive media campaign will resume from Monday 23 November to encourage shoppers into the Precinct. Our aim is to remind customers that Rundle Mall is the State’s premium retail destination, with the biggest and best range of flagship stores and brands, all at home in a spacious, safe and outdoor Mall.
Whilst promoting Black Friday weekend, we want to reassure all staff, shoppers and visitors about the increased measures to ensure the safety of our community, as it remains our priority. For this reason, we'll be implementing for Black Friday weekend:
- Additional security and SA Police presence
- COVID Marshals
- Additional cleaning of high-touch surfaces like benches, drinking fountains and bin surrounds
- DJs to provide a positive ambience and reinforce safety messaging
- Promotional staff communicating in-store Black Friday offers
- Signage to remind people to socially distance
- On-mall queueing systems to safely manage in-store capacity
Please contact us if you'd like any clarification or have any concerns for Black Friday weekend.
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