USG is an urban fashion store located in the Myer Centre on Rundle Mall.

With over 10 years deep of history in fitting out Adelaide with fine fashion, USG is proud of the brands it holds and its customers who continue to support us.

We hand-select our range of brands - to stock premium sneakers, clothing, fitted caps and accessories.

USG now represents around twenty fashion brands and independent designers. From limited editions and one-offs we stock clothing that looks and fits fresh.