The Loft ADL Fashion Week logo

The Loft at Hotel Richmond

The place to be for ADL Fashion Week

A whole new hub has been created for ADL Fashion Week. Hotel Richmond's First Bar & Restaurant has been transformed into a chic, curated destination for Fashion events, local and interstate brands, and for those enjoying what SA's premier fashion festival has to offer.

The Loft promises to elevate the AFW experience for the fashion novices to the style aficionados, opening from 10am - 9pm on Friday 11 October, 10am - 5pm on Saturday 12 October, and 10am - 4pm on Sunday 13 October.

Exclusive brand pop-ups

Discover incredible Australian designers, local icons, and so much more at The Loft at Hotel Richmond. Experience rare showcases of archival treasures, new brand launches, and curated collections.

Lana Wilkinson

A prominent Melbourne fashion stylist, Lana Wilkinson's eponymous footwear label embodies elegance, practicality and quality. Lana aspires to empower women with every piece, and visitors to The Loft will be treated to the launch of five stunning new styles.

Effie Kats

In an Adelaide first, Melbourne-based fashion designer Effie Kats will be debuting her Australian-made ready-to-wear collection at The Loft. With an unwavering commitment to quality and craftsmanship, Effie's designs are a timeless expression of individuality and sophistication.

Paolo Sebastian

Don't miss this exclusive opportunity to own a piece of Paolo Sebastian couture! In a rare archival sale, designer Paul Vasileff will be showcasing pieces never available outside of the Atelier, plus exclusive accessories. By appointment only.

Yaneth

SA luxury sustainable fashion brand Yaneth is built on the foundations of premium, natural fabrics, with a strong emphasis on the qualities of wool. Meticulously designed and crafted in Australia, discover exclusive limited run styles at The Loft.

Program for The Loft

The Loft at Hotel Richmond will be open to the public from 10am each day of AFW, from Friday 11 October to Sunday 13 October!

Friday 11 October

8:30am - 9:30am SAFIA Industry Breakfast (ticketed)

10am - 9pm Open for everyone to enjoy

3pm - 5pm FASHion.reBORN - Towards Circularity Forum (ticketed)

4pm - 7pm Aperitivo Hour with live DJ set

Saturday 12 October

10am - 5pm Open for everyone to enjoy

Shops open throughout

12pm Live art in residence and DJ set

Sunday 13 October

10am - 4pm Open for everyone to enjoy

DJs playing throughout

5pm - 7pm SA Style Wrap Party (ticketed)

Ticketed events at The Loft

Outside of dedicated opening hours for The Loft, Hotel Richmond will continue to operate under its regular trading hours, with its Gaming Room, Balcony Room and other areas operating as usual throughout AFW, ensuring guests can enjoy the hotel’s full range of services.