In 2008, the Rundle Mall Management Authority (RMMA) was formed as a semi-autonomous subsidiary of City of Adelaide, creating a proactive strategic management group driven by the private business sector in partnership with the City of Adelaide.

The RMMA delivers a range of marketing, advocacy, governance and strategic management services to improve short and medium term economic outcomes, and enhance the long-term sustainability of the Rundle Mall precinct.

Governed by a Board of Directors representing retail, property, business and Local Government, the RMMA Board meets monthly to improve and promote the Rundle Mall precinct. The RMMA Board is currently focused on activating the early evening economy within the Rundle Mall precinct and tourist precinct designation. The RMMA is managed by a General Manager and a small team of marketing, events and promotions specialists.

Rundle Mall Management Authority's Charter

Rundle Mall's Strategic Plan 2017-2021

The Board of Management of the Rundle Mall Management Authority

Peter Joy - Chairperson

Peter brings a wealth of marketing and retail experience to the position, including starting up Adelaide advertising agency Jamshop, which boasts clients such as Mitsubishi Motors Australia, Harbour Town, OTR, Maggie Beer Products, SAHMRI and SA Water.




Rob McKay - Deputy Chairperson

After spending more than 15 years working outside of South Australia in various leadership and retail marketing roles. Rob is currently General Manager Retail for Beaumont Tiles, Australia’s largest tile and bathroom-ware retailer with over 100 stores across Australia based in it’s National Support Office in Adelaide. Before Beaumont Tiles, Rob was Chief Executive Officer of Australian Retail Franchise Group (the parent company of Wendy's) the 200 plus store franchise system retailing ice cream, shakes and hotdogs across Australia and New Zealand.



David Cooke

David has the unique skillset of being an internationally qualified Urban Designer, a registered Architect and an accredited Planner. In 2014 David was awarded a prestigious scholarship to attend the University of California, Berkeley in their intensive Masters of Urban Design Program. David completed this course as the top student and has now returned to Adelaide to apply the knowledge and experienced gained recently in California, coupled with his fifteen years of professional experience within Australia, to address the urban renewal challenges that face Australian cities.



Lauren Fried

Lauren Fried is an entrepreneur, business mentor, innovative thinker, speaker and marketing and advertising expert. Lauren founded Pulse Collective in 2003, an award-winning Australian marketing and communications agency. Recently named as one of Australia’s 50 influential women entrepreneurs, Lauren is also a regular panellist on ABC’s Gruen TV show. In early 2016 Lauren also co-founded the Advisory Board Institute which exists to find and place business experts with ‘been there done that’ real world experience with the issues businesses face.



Cllr Franz Knoll

Franz with his family have owned Barossa Fine Foods for nearly 30 years and recently acquired Angelakis Bros, which jointly operate 17 stores under the Barossa Fine Foods, Standom and Angelakis brands. He has had 40 years’ experience in retail and management. Currently he is Chairman of the Northern Economic Leaders, Australian Meat Industry Smallgoods Council, member of the AMIC Board and elected as a Councillor of the City of Adelaide in 2018. Barossa Fine Foods is in the Family Business Hall of Fame, in 2012 Franz was honoured with the Bickford’s Food Industry Leaders Award, 2016 Telstra Medium Business Award South Australia, also numerous finalist awards and is the most awarded Smallgoods producer in Australia for the last 15 years. His passion is delivering experience and product excellence to consumers.


Deborah Miller

Deborah is a professional company director after a 30 year executive career. Deborah has held a number of senior financial controller and company secretarial roles, including 5+ years she was a partner in an accounting firm. She was CEO of a national technology based company that bought together leadership, strategic thinking and risk. Deborah is the founder and Chair of Acuere, a business which helps companies increase sales revenue through sales & marketing strategy, implementation of sales methodologies and technology.



Kate Gould

Kate is a social media entrepreneur, a consultant to festivals, events, universities and the government sector, and she also sits the Board of Adelaide Crows Football Club. As a former Director of the Adelaide Festival and Telstra Businesswoman of the year, there is no doubt that Kate’s appointment will bring energy and excitement to the Rundle Mall precinct.




Staff of the Rundle Mall Management

Johanna Williams - General Manager

Vanessa Williams - Executive Support Coordinator

Lauren Jones - Executive Assistant

Tania De Palma - Leasing Coordinator

Daniella Hopkins - Operations & Activations Coordinator

Nicola Smith - Marketing Manager

Abby Feltrin - Marketing Coordinator

Angelica Sculli - Digital Marketing Coordinator

Sandra Caruso - Marketing & Events Coordinator

Julia Mumford - Sponsorship & Activations Coordinator