Active-wear has come a very long way in the past decade, with hot colours, flattering cuts and dazzling prints convincing us to sport these comfy garments outside the gym. And while it wasn’t long ago that we didn’t know what a squat was, research suggests if we have a wardrobe full of fit gear, we’re more inclined to work out.
Rundle Mall has long been a destination for fashion and this fabulous trend is no exception. Summer will see Lorna Jane and Kathmandu open shop, alongside longstanding retailers Rebel Sport, Nike, Lululemon, Cotton On Body and Amart Sports.
Lorna Jane Clarkson founded Lorna Jane because she wanted to inspire women to work out. “I thought that if I could make work out wear more fashionable, women would look forward to work outs and possibly even work out more often – and you know what, it's working,” Lorna Jane says.
“Activewear is no longer confined to the gym, it’s the modern woman’s go-to wardrobe. It’s actually proven that if you put your activewear on in the morning, you will be more active – and who doesn't want that.”
Lululemon ambassador Helen Donovan is a qualified personal trainer who teaches zumba, pilates, body-pump, cycle and yoga in Adelaide and has just finished a doctoral thesis on what affects our motivation and maintenance of physical activity. “You are going to enjoy yourself much more if you feel fabulous in what you are wearing,” she says.
To get the most out of your workout, your clothing should be flexible, breathable, moisture-wicking and represent a style that boosts your self-esteem, according to Helen.
At Rebel Sport, manager Trent Carter says just some of the best brands to choose from are Nike, Adidas, Under Armour, Running Bare, Asana, Puma, Reebok, New Balance, Asics, Skins and 2XU. “With all the product looking so good, it really does motivate people to get out there and be the best version of themselves,” Trent says.
“Especially when you see the latest range on social media, it does make you want to wear the product and see for yourself how good it really is.”
After requests from customers for a new Adelaide store, Lorna Jane jumped at the opportunity to take residency in Rundle Mall to showcase their Active Living philosophy. “Customers can find inspiration for preparing nourishing meals, workouts and of course shop the latest activewear,” Lorna Jane says. “They can also book in with one of our Active Stylists to experience their own one-on-one styling session,” she says. “Keep a look out for bright fuchsia, crisp white and Mediterranean blues across the Lorna Jane summer collections.”
Meanwhile, over at Kathmandu, the mantra is that a well-travelled day is a day well-lived. At their new Rundle Mall location, men will be loving the new Lato hiking top, designed using iceLAYER technology that turns your body heat into cooling energy for hot days climbing Mount Lofty.
Rebel Sport use a Foot Profile to determine your foot type, then recommends the perfect shoe for your chosen sport. Every staff member is trained to use it.
The Australian Institute of Sport found Berlei to be the only producer that reduces breast bounce by up to 60 percent in their sports bras. B cups bounce up to 8cm without support, and a DD will jump to 19cm. You can shop Berlei’s bras by their support factor to keep your chest happy, from yoga to jogging.
Lorna Jane clothing is made with LJ EXCEL fabric, exclusive to their collections. While giving the impression of cotton, the synthetic fibre technology boosts breathability, dries quickly, stretches four ways and offers a tight weave for UV protection.