An aerial view of the Rundle Mall precinct, bounded by North Terrace, King William Street, Grenfell Street and Pulteney Street.

An aerial view of the Rundle Mall precinct, bounded by North Terrace, King William Street, Grenfell Street and Pulteney Street.

The Rundle Mall Precinct is the heart of South Australian retail, circulating the freshest of fashion, beauty, lifestyle and food into the City of Adelaide. Bounded by the southern side of North Terrace, the eastern side of King William Street, the northern side of Grenfell Street and the western side of Pulteney Street, the precinct has Rundle Mall as its centerpiece.

With such a strategic position for tourists and locals alike, Rundle Mall lies in close proximity to the city’s cultural highlights such as Government House, Adelaide Central Market, East End's Rundle Street and the West End’s medical, educational and entertainment precincts.

The freshly paved 520m-long Rundle Mall hosts four leading department stores, 15 arcades and centres, more than 700 retailers and over 300 non-retail services and offices, boasting the most diverse collection of exclusive experiences waiting for you to unfold. Around every corner lies the opportunity to find one-off jewels in the city’s crown.

Over 85% of tourists spend time discovering the enchanting labyrinth of the precinct that is a generous host to its 23 million annual guests, satiating their diverse appetites with 2500 food court seats, pop-up vendors and decadent dining venues. The longest and one of the busiest malls in Australia is the state’s most popular attraction, receiving 400,000 visitors every week and employing 5000 retail and office workers.