An aerial view of the Rundle Mall precinct, bounded by North Terrace, King William Street, Grenfell Street and Pulteney Street.

An aerial view of the Rundle Mall precinct, bounded by North Terrace, King William Street, Grenfell Street and Pulteney Street.

The Rundle Mall Precinct is the heart of South Australian retail, circulating the freshest of fashion, beauty, lifestyle and food into the City of Adelaide. Bounded by the southern side of North Terrace, the eastern side of King William Street, the northern side of Grenfell Street and the western side of Pulteney Street, the precinct has Rundle Mall as its centerpiece.

The longest and one of the busiest malls in Australia, Adelaide’s Rundle Mall attracts more than 400,000 visitors and locals each week. Home to more than 1,000 retailers and services which employ over 5,000 people, Rundle Mall is a busy hub of activity in Adelaide city seven days a week. More than 85 percent of tourists spend time discovering the enchanting labyrinth of the precinct that is a generous host to its 24 million annual guests.

Rundle Mall is a destination in the centre of the city and offers strategic positioning for events, pop-ups, brand activations and marketing to reach tourists and locals. Situated between the city’s buzzing east end and vibrant west end, it lies in close proximity to Adelaide’s busy food and nightlife precincts, hotels, central business district and cultural highlights, such as Adelaide Oval, East End's lively Rundle Street and The Adelaide Central Markets.

The heart of retail in South Australia, Rundle Mall brings the freshest fashion, beauty, lifestyle and food into the City of Adelaide. The Mall hosts four leading department stores, 15 arcades and centres, more than 700 retailers, over 300 non-retail services, and 2,500 food court seats.

Spacious and bustling, the opportunities within the Mall are endless – there is no better destination with the potential to reach thousands of people on a daily basis. Stretching over 520 metres of paving, Rundle Mall provides a range of event and activation spaces to support any brand marketing concept.

Rundle Mall helps to promote a wide range of brands and major tourism, arts and sporting events taking place in South Australia, such as The Adelaide Fringe, Clipsal 500, Cabaret Festival and the Credit Union Christmas Pageant.